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April’s Fashion Expert of the Month


April 26th, 2010
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FEM April

April’s Fashion Expert of the Month is our Fashion Island assistant store manager, Catherine! Catherine combines punchy brights for a cheery summer look. Here, she glows in our cap-sleeve scoop tee in Limon, our plaid scarf in Crush and our roomy canvas and leather Time Traveler shoulderbag.

Catherine says: “This is my ‘date with destiny look’. I can board a plane to anywhere and this time traveler bag will accompany me to the most exotic destinations with effortless style. Wearing Limon guarantees that sunshine will follow!”

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Happy Birthday, Earth Day


April 19th, 2010
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We think turning 40 is a cause for celebration. And this year, as Earth Day marks its 40th birthday, we’re celebrating with the introduction of our very first 100% organic cotton tee, featuring a “Love Our Planet” graphic created by the winner of our Design-A-Tee contest, Maria Felix. A portion of the proceeds from this limited-edition tee benefits the Surfrider foundation, a non-profit grassroots organization dedicated to protecting our world’s oceans, waves and beaches.

Also to celebrate the big milestone, we’re teaming up with the Surfrider Foundation to host our own Earth Day birthday party at our Manhattan Beach and Fashion Island stores, where guests will shop the Earth Day tee and new Spring arrivals while enjoying refreshments and 15% off their entire full-priced purchase!

Get the details on our Manhattan Beach and Fashion Island Earth Day celebrations

Shop the limited-edition Earth Day charity tee

Learn more about the Surfrider Foundation



PASSPORT TO CHIC


April 1st, 2010
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spring-break

This time of year always makes us nostalgic for Spring Break — and then wistful for an exotic vacation. Ibiza, anyone? Sadly, jetsetting to a tropical locale isn’t in our immediate future — but it got us wondering: What’s your travel technique for staying chic? In a constant battle to avoid absurd overpacking, we’ve pinpointed a solid strategy for staying stylish without bringing the entire closet:

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